EFM (Engineered For Motion) is an advanced luxury brand that is redefining menswear and inspiring a movement in modern dressing. Integrating sophisticated designs and innovative features, EFM creates multi-functional apparel while pushing comfort and urban minimalist aesthetics to new levels.
In collaboration with luxury sportswear experts, EFM continuously develop new materials and methods of construction that differentiate the brand from all others in the men’s marketplace. From the most innovative fabrics to complex garment dyeing, sonically welded seams to hard shell membranes, the partnership continues to push the boundaries of what is possible in luxury menswear.
The genius behind EFM is Donrad Duncan. Over the past fifteen years, Donrad Duncan has quietly become one of the most influential sportswear designers in men’s apparel, creating concepts and brands that have changed the menswear industry. Regarded for his innovations in fabrics, hardware and silhouettes, Duncan’s creative reworking of post-war outerwear has solidified his reputation as a true visionary in apparel design.
Duncan’s latest work with EFM centres on redefining menswear by integrating sophisticated fashion design with cutting edge fabric, construction and finishing technologies to improve ease of movement in every garment. This enhances the functionality of each piece to maximize your wardrobe, creating advanced luxury.
Going through EFM’s collection two pieces really caught my eye and are on my must have items by the end of summer and going into those A/W months. Both utilise the camo trend but with a futuristic twist by printing the camo with their signature geometric style. With it being the great British summer, a rain coat is, let’s face it, essential. Fully waterproof (duh) and lightweight make it the perfect choice for functionality; with the print making it the perfect choice for style. The print and translucent material pairs well with either black or white as your under layer.
Utilising the same print are these pair of shorts. Pairing these with the coat creates a striking print monochrome look. The shorts allowing you to hold onto some semblance of summer and the coat to hold onto some realism. I know this is likely due to my Scottish heritage but I would and do happily wear shorts during the colder months so these are more than just a seasonal purchase. Look, I like my legs and I’m not going to apologise for that; and with shorts as gorg as these, I’m just a girl who can’t say no.